OSOWA is a modular operating system for running an entire company, built by Ocean Wave Agency in Antwerp, Belgium. A business switches on only the modules its industry needs and pays for those alone.

OSOWA was built by Ocean Wave Agency, the Operating System Agency from Antwerp, Belgium, company number BE 1033.727.614.

What is Ocean Wave Agency?

Ocean Wave Agency is the Operating System Agency from Antwerp, Belgium. It built OSOWA, the modular operating system that companies run their entire business on.

OSOWA is priced per module. The industry a company operates in decides which modules it switches on, and it pays only for those modules rather than for a fixed bundle it never fully opens.

Which modules does OSOWA have?

Leads and sales, marketing, paid advertising, social planning, calendars, team and tasks, events, press, inbox, contacts, websites, automation, AI agents, quotes, invoices, payments, reputation and analytics. Bookkeeping and 3D walkthroughs for property viewings are announced for a later phase and not yet for sale.

Bookwave · by Ocean Wave Agency

More bookings. Fewer no-shows. One fixed price.

Bookwave is the booking and checkout app for salons, clinics and everyone who works by appointment. Your own branding, online payments, automatic reminders and Belgian invoicing, without commission per booking.

Start free for 14 days See a live booking page

No credit card needed
Cancel monthly
0% commission
Live in about 5 minutes

Three leaks in every agenda.

No-shows cost you revenue.

An empty chair at 10:00 does not come back. Deposits and reminders make that rare.

You pay commission on your own customers.

Marketplaces take a share of new bookings. With Bookwave every booking is yours, at 0%.

You pay per employee, under someone else’s logo.

Bookwave is one price per business and shows your logo, colours and fonts everywhere.

Bookwave closes all three.

Comparison

What many platforms do, and what Bookwave does.

Many platformsBookwave

Subscription per employeeOne fixed price per business

Commission on new customers0% commission on bookings

Platform logo on your booking pageYour logo, colours and fonts

Separate tools for agenda, till and invoicesAgenda, till, customers, payments, invoices and figures in one app

The customer relationship partly belongs to the platformYour customer data stays yours and can be exported

A generic booking formA booking page that looks like your own mini website

Limited Belgian administrationInvoicing, VAT and Peppol built in

The revenue engine

Not just a calendar. It fills itself.

Cancellation
Waiting list
New booking
Paid

The waiting list fills gaps

A cancellation automatically goes to customers on the waiting list for that service.

Deposits lower no-shows

Per service you choose: pay in the salon, a deposit or the full amount online with card or Bancontact.

Reminders by email and text

Customers can reschedule or cancel themselves through the link in their email.

Come-back reminders

Set a return interval per service. Bookwave invites the customer when it is time again.

Reviews on autopilot

After the appointment the customer gets a short request for a review.

Gift cards and packages

Sell gift cards and session cards: revenue up front.

Revenue cockpit

Today, this week, open capacity and returning customers on your start screen.

For everyone who works by appointment.

Built with and tested at SÉSAÍ Clinic in Belgium. The same engine works for every business with a calendar.

Hair salons and barbershops
Beauty, nails, brows and lashes
Aesthetic clinics and injectables
Massage, spa and wellness
Coaches, trainers and therapists
Tattoo and piercing studios
Pet grooming
Detailing, photography and local services

Calculator

What does your current setup really cost?

Fill in your own figures. Nothing is stored.

Employees with an agendaCurrent software per month€New customers via a marketplace per monthAverage appointment€Commission of that marketplace%No-shows per week

Commission per month: € 210
Software + commission today: € 330
Bookwave Pro: € 79
You keep per month: € 251
Revenue lost to no-shows per month: € 520

Prices excluding VAT. No-show cost = no-shows × average appointment × 4.33 weeks. Deposits and reminders help bring that down; how much depends on your business.

Start free

Pricing

One price per business. No commission.

Start

€ 39 / month

For self-employed · 1 employee

Agenda, online booking, customers, till, emails and figures

Most chosen

Pro

€ 79 / month

For growing businesses · Up to 5 employees

Everything in Start, plus packages, gift cards, forms, leads, invoicing, newsletters and text reminders

Clinic

€ 149 / month

For clinics and practices · Unlimited team

Everything in Pro, plus webshop, Peppol e-invoicing, daily report and API

Every plan starts with 14 days free, no credit card needed.
Prices per month, excluding VAT. Cancel monthly.
Switching? Import your customers and appointments yourself with a CSV, for example from Salonized. No setup fee.
Text reminders run through your own Twilio account: about 10 cents per text, paid directly to Twilio.

Start your 14-day free trial

Bookwave or OSOWA?

Both are made by Ocean Wave Agency. They are two separate products for two different needs.

Bookwave

From € 39 per month

For businesses that live from their agenda: salons, clinics, studios, coaches. Customers book and pay online, you check out at the till and invoice. Ready in minutes, you set it up yourself.

OSOWA

From € 197 per month

The operating system for your entire company: leads and pipelines, inbox with WhatsApp, marketing, automations, AI agents, websites and reputation. For companies that want to steer sales and marketing from one place.

Discover OSOWA

Questions

Yes. Export a CSV there and import it yourself under Customers and Agenda.

Put your business online today. Your branding. No commission. One fixed price.

Start your 14-day free trial

See a live booking page Log in to Bookwave